Broadcast magazine features youngest Media launch
Ex-Endemol Shine Group duo launch indie
Two of Endemol Shine Group’s highest-profile former executives have established a new-breed production company dedicated to entertainment formats.
youngest Media has been set up by David Flynn, the former Endemol Shine UK chief creative officer and architect of hits including Million Pound Drop, and ex-Endemol UK chief executive Lucas Church.
The indie, which has received undisclosed backing, has a three-pronged strategy underpinned by audience data. Youngest will target traditional broadcasters in the UK and beyond with primetime and daytime entertainment and fact-ent formats. Initial talks with potential partners are under way.